Sean John, the clothing line founded by Sean "Diddy" Combs, will debut its new women's collection for Holiday 2007 with a production partner, G-III Apparel Group. The new Sean John Women's line is a juniors, urban collection with a contemporary edge. While focusing on denim pieces such as jeans, dresses and outerwear, the collection also includes colorful velour track suits, graphic tees, and flirty tops among other items. The price range for the products will be $59-89 for denim, knit tops from $44-59, tee shirts from $34-44, outerwear from $99-299, and active wear from $49-89. The initial collection for holiday will be sold in the Sean John Flagship store on Fifth Avenue , Macy's, Dillard's, Dr. Jay's, Man Alive and other retailers nationwide.
The collection will launch with the support of a dynamic advertising campaign photographed by Warwick Saint and featuring Bad Boy recording artist, Cassie, the newest addition to the Pussy Cat Dolls, Asia , and burgeoning actress Lauren London.
Sean "Diddy" Combs said, "From day to night, the new Sean John collection for women is glamorous and sexy with the style and swagger that customers have come to expect from our label."
According to Leslie Singer, President of Sean John Women's, "Our mission at Sean John is to create an affordable, lifestyle collection for the female consumer who desires innovative design and high quality. We are thrilled by the reception we have received from retailers and are looking forward to bringing this collection to market."
Sean John, a privately held company, was created by music icon and producer Sean "Diddy" Combs and made its fashion debut with a men's sportswear collection for the Spring 1999 season. In 2004 Sean "Diddy" Combs for Sean John was honored by the Council of Fashion Designers of America as Men's Wear Designer of the Year. With annual retail sales in the United States of over $525 million, Sean John is sold in better department and specialty stores across the country as well as select retailers around the world. In 2004 Sean John signed a licensing agreement with Estée Lauder Companies to produce a signature men's fragrance that has achieved record success and is now launching a women's fragrance for the Fall of 2007.
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G-III Apparel Group, Ltd. is a leading designer, manufacturer and marketer of outerwear and sportswear under licensed brands, its own brands and private retail labels. The Company has fashion licenses, among others, under the Calvin Klein, Sean John, Kenneth Cole, Cole Haan, Guess?, Jones New York, Nine West, Ellen Tracy, House of Deréon, IZOD and Tommy Hilfiger labels, and sports licenses to produce branded sports apparel using the trademarks of the National Football League, National Basketball Association, Major League Baseball, National Hockey League, Louisville Slugger, World Poker Tour and over 100 U.S. colleges and universities. Company-owned labels include, among others, Marvin Richards, G-III, Black Rivet, Siena Studio, Colebrook, G-III by Carl Banks, Winlit , NY 10018 and La Nouvelle Renaissance
