P.Diddy's swagger has reached a new level as he has challeneged famous female fragrance frontwomen, Jennifer Lopez,Britany Spears,Mariah Carey, Gwen Stefani,and Sarah Jessica Parker claiming "My fragrance is better than yours in a recent webisode!"
He goes on to say:
"I invite them to come out and meet me on fifth avenue... we will do a blind smell test and find out which smells better...
The winner pays for the shopping spree! I am a man and I know how a woman should smell....
P. Diddy's Unforgivable Woman's Challenge webisodes
http://myspacetv.com/index.cfm?fuseaction=vids.individual&videoid=18639741
http://www.youtube.com/watch?v=NHzWOh6vqIQ
Here is Access Hollywoods take on the controversy....
http://video.accesshollywood.com/player/?id=160721